When you promote your affiliate products, sometimes your affiliate company will provide you with an email swipe file that you can simply copy and paste into your autoresponder. But sooner, not later you will have to implement your own email marketing strategies. And even if you don’t, it’s important that you understand why the emails you send out are structured the way they are.
As an affiliate marketer, you are sending an email to the people on your list because you want them to do something: In most cases, purchase your products.
Given the quantity of emails most people receive, it is unlikely that your recipients are going to be willing to a lot of time reading all the way to the end of your email. In fact, in most cases you will be lucky if they open it at all.
Make it Short and Sweet
In a sales letter, for example, you have the luxury of several pages to build excitement for your offer. On the other hand, with a print ad you have only a moment to use images and tag lines to grab your viewer’s attention. A marketing email falls somewhere in the middle.
Like a sales letter, the purpose of your marketing email is to drive your reader toward a Call to Action or CTA. In other words, what it is you want them to do. Unlike a sales letter, you don’t have much time to get them there before you lose their attention. A marketing email should look like an abbreviated sales letter.
Elements of an Email Swipe File
The elements of a sales letter and marketing email are the same:
- Presenting a Problem
- Offering Your Product as a Solution
- Listing Your Product’s Benefits
- Special Offers and Bonuses
- Call to Action (CTA)
- Link to Product Web Page
Your greeting should be simple and straight-forward. If your target audience is a specific group, feel free to reference the group in your greeting:
Dear Internet Marketer:
Your autoresponder program will let you automatically include your recipient’s first name in the greeting, such as:
To: Michelle Vega
If your autoresponder offers this option, use it because it makes the email more personal.
K.I.S.S. Keep It Simple
You also want to always make sure the content of your email is interesting and on point. Don’t venture off onto other subjects. Remember that your recipient is receiving dozens, even hundreds of emails per day and they probably are only going to spend a few moments on yours, if they open it at all.
Grab their attention early … starting with a catchy subject line … then set up the problem that is relevant to your affiliate product niche and keep the email moving briskly toward the CTA. Your goal is to grab their attention and hold onto it throughout the body of the email so they will keep reading to the end.
In most cases, the email should be no more than one page or a page and a half at most. Try to limit your content to less than a dozen paragraphs, if possible.
So, now you know how to create an effective promotional email that is going to convert your customers to buy the affiliate products you are promoting.
Knowing how to effectively use the email swipe file to keep pushing your customers past the buying point is critical to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.