Making videos should be a vital part of your marketing strategy. Videos gives you a unique opportunity to promote your blog, your events or your new products through clear and engaging visuals.
YouTube has over a billion users — almost one-third of all people on the Internet — and everyday people watch hundreds of millions of hours on YouTube and generate billions of views (Source).
Granted, your very first video may not turn out to be the best thing since sliced bread, but hey, that’s ok. Inexperience, nervousness, and fear can get the best of you, at first. However, you can easily overcome fear of making videos by following these 5 simple tips:
1. Just Do it!
No, I’m not a Nike fan, I’m an Adidas fanatic, but that’s one of the best lines ever! It can be a bit difficult to summon the courage to do so, like trying to play double-dutch and you don’t want to get smacked in the face by the rope. You just have to jump right in there. Once you’re in the middle, you got it and you’re excited about it, right? So, just do it! Make your first video right away. The more time you procrastinate on making your first video, the easier it is to convince yourself that you’re not ready, you’re too busy, you have a pimple, etc. Just get’er done. Making videos is easy, surprise yourself.
Check out my quick video right here and see for yourself ?⤵️
Once you get that first video under your belt, you’ll have confidence, removed the fear that was holding back, now you make your second video.
“The only thing worse than starting something and failing … is not starting something.”
2. Look Professional
You can do a lot of damage to your credibility as a professional marketer if your videos don’t look professional. Now that doesn’t mean you need to call John Woo or Quentin Tarantino to make a video, but you should, at the very least, make an attempt to give your viewers a premium experience while watching your video content.
If you upload a poorly made video, with bad sound quality and unappealing visuals, your audience might give you negative feedback. Even worse, never come back to watch any more of your videos. This could add fuel to your fear of making videos, and your confidence can suffer a major blow.
When you’re starting out, do a trial video to see how it will look before finalizing it. Once you’re happy with it, and it looks good, record the actual one, make it more interesting, and continue doing the process until it becomes a habit. You will be surprised at how well you make videos. You will laugh at yourself sometimes and you will hear yourself say “Oh, that was pretty good”.
3. It’s Ok to be Imperfect
One of the reasons you’re probably procrastinating on making videos is because you think you’ll make a bad video or you’ll do it wrong.
It’s ok. You’re bound to make mistakes when talking to the camera. Like getting stuck on word, tongue twisters that aren’t tongue twisters. Trust me I know, it happens. Sometimes you will forget what you were going to say next. Don’t worry too much about delivering a “perfect presentation”, there’s no such thing. You are your worst critic. You can edit out mistakes using video editing programs like Camtasia, iMovie, or Windows Movie Maker. So, don’t fret.
If you’re concerned with delivering a flawless video, don’t be. You’ll become tense and end up giving an unnatural, robotic, and awkward performance. Your audience may feel uncomfortable watching. You want your audience to understand the information you’re trying to deliver. If you’re uncomfortable, they’re uncomfortable. RELAX.
Before you record your first video, YOU are in control of what gets uploaded. This thought should calm your nerves before you start recording. Write a clear script and go over it a few times. You don’t have to memorize it completely, just enough so you know what you are going to say. When you have a nice flow to what you’re saying, your viewers will better understand your message. This makes it easier for them to accept your offer or advice.
4. Practice Making Videos
It may be a cliché, but practice does make perfect. As you get better at making videos, your fear will begin to subside. The more you do something the better you become.
Start with just 5 minutes a day. Grab your smartphone or camera, shoot 5 minutes of video then review your performance. After 10 days, you’ll get over the fear of recording yourself. After about 50 days, you’ll become pretty good at it. Like most skills, only practice, repetition, and experience will make you a better performer.
“We are what we repeatedly do. Excellent then is not an act, but a habit.”
5. Pretend You’re Talking to Someone
Recording videos can feel a bit odd when there is no one there in front of you to communicate with. Pretend your camera is one of your close friends or family member, and you’ll feel relaxed. Also, it will make your speech feel more natural just like having a conversation. In your video, you should acknowledge your audience when speaking. And always look into the camera to make your videos relatable.
NOTE: The most important thing you should do when making videos is to start recording and practice your presentation skills right away! Today…Right Now!…The longer you procrastinate, the more difficult it will be to overcome your fear.
Once you’ve got the hang of it, make sure that you’re creating engaging content. There’s no point in making videos that’s dull and boring. Would you watch it?
Hyper Fine Media reports that 80 percent of users recall a video ad they viewed in the past 30 days. The better your video and presentation, the more chances you’ll be remembered!
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