Why Use Facebook Video Ads?
Three million active businesses are advertising their business as well as their products & services on Facebook from all over the world. Facebook marketing has become one of the preferred advertising platforms for marketers.
In 2014, Facebook introduced premium video ads for promoting brands, services and events in a new and engaging way. Videos on Facebook has become a prime choice for marketers to advertise and promote their brand products, business, services and events. Facebook video ads engage users more than traditional ads. This can be seen from the statement given by the product manager of Facebook below:
According to Fidji Simo (Product Manager at Facebook)
“Advertisers have already been seeing great success with our video ads on Facebook, both with our regular video ads as well as Premium video ads. With these new enhancements, marketers can take people on an even deeper journey with their brand, by encouraging people to take an action right after they’ve watched a video, and sending them a targeted brand message later on.”
Advertisers are highly influenced by the expanded video capabilities of Facebook Video ads. Top affiliate marketers are using them to increase user engagement. Video ads encourage viewers to take action right after viewing the video.
Facebook Tips and Tricks
Don’t underestimate the power of visuals. Visuals are always the best way to engage your audience and if you use video your viewer engagement increases . People remember a video ad for a longer time as compared to traditional ads.
Optimize Your Facebook Video for News Feed
People scroll fast when it comes to going through the news feed; both desktop and mobile users. Optimize your video for viewing on desktop as well as mobile users. The video you create should be fast and loaded without buffering.
Make your Facebook Video ad Memorable
Add a unique element to your video ad so that it can become memorable. Have a unique concept for showcasing your product or brand. For driving results make your video adopted to news feeds. Try to include conversation and brand links in your videos to drive maximum results.
Establish a Connection Quickly
One of the difficult task in running video ads is to establish connection with your audience. Capture your audience as soon as the video starts playing. It’s being seen that viewers who get connected within 3 seconds are likely to watch the video for next 10 seconds. 45 % of them view untill 30 seconds and have higher chances of getting converted . Make a start which can grab the attention of your viewers in the first 3 seconds.
Design according to the screen
Videos on Facebook allows marketers to lay out a complete story in front of their viewers eyes. Your audience can get connected easily and find solutions quickly. But when it comes to video development the most important thing is to design a video that fits best for all screens and doesn’t get distorted as the device changes.
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