Facebook Marketing Trends to Watch

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All of the top marketings know to keep an eye out for new Facebook marketing trends. Facebook has become an important part of online marketing industry. With the growing advertising methods on Facebook, Facebook advertising is still the prior choice of business owners to promote their business, products, services or events.

Facebook advert formats and targeting options are evolving day by day and it’s up to you how much you stay updated and get the benefits with the changing trends of Facebook advertising. Following are the hottest Facebook marketing trends that you can use to fuel your campaign to earn desired and expected result from the campaign.

Facebook Mobile – The Leading Star

Number of mobile Facebook users are growing dramatically day by day because of which it has become compulsory for the business owners to target mobile visitors to gain benefits from them also.
“Facebook’s new ad format are optimized for mobile devices.”
This enables marketers to post ads that can target traffic coming from mobile devices.

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Rise in use of Videos for advertising

Video advertising is growing rapidly and video is another one of Facebook marketing trends  you should keep an eye on.
“According to the Q3 earning report of Facebook, CEO Mark Zuckerberg said the platform is generating 8 billion video views per day.”
Video ads published in newsfeed drew attention of users and also increase click rate for the ad. Video ads help in easy targeting for both desktop as well as mobile traffic.

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Facebook  Local Ads

Geo-targeted ads gained major chunk in Facebook advertising. Hyper local ad targeting helps marketers to reach wider audience of same interest which is situated within 1 mile of the physical store. Local ads are more précised and effective, hence get synchronized easily with mobile ad formats like, click – for – directions or click –to – call, is an effective measure to reach locally targeted audiences.

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Retargeting on Facebook Becomes Powerful

Facebook introduced Dynamic product ads in 2015, which offers high retargeting solution which depends on real-time product information. Core benefits of adopting Facebook retargeting tools are as follows

  • Promoting the business at any time
  • Set the campaign once and it will reach right people every time
  • Can reach to audience with any device
  • Highly relevant. Shows right product to right people that increase the chances of purchase

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More Carousel-Type Ads

Carousel format Facebook ads let advertisers showcase more than one image in a single Facebook ad with a single link. Because of such features Carousel – type ads are highly popular ads amongst all the ad formats offered on Facebook.

“According to Marketing Land, carousel ad link units receive 55% more spend between the second and third quarter of Facebook 2015.”

Carousel ads are highly preferred because of the following benefits it provides to the advertisers.

Carousel ads drives better results as compared to other types of Facebook Ads.

Its format enables advertisers to advertise more than 1 product in a single ad.

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