Have you heard of Facebook live video streaming yet? If not, then you must have been living under a rock! Facebook live streaming is a big buzz word in internet marketing right now. The simple reason for this is because marketers and experts believe it’s going to change the way we create content and communicate online.
Facebook Live is the next frontier for any online business, bloggers and internet marketers. It’s something you absolutely need to know about. And the biggest player in the live video streaming market right now? That would be Facebook. Without a doubt.
I highly recommend you check out the ebook ‘Facebook Live Training Course’. This will teach you everything you need to know about the new medium: including how it works, how to get started and how to build a massive audience very quickly and monetize them effectively.
This guide meanwhile will serve as a primer to get you started. So you know whether live streaming and Facebook Live is for you, this will bring you up-to-speed. You will learn not only what Facebook Live is but also why it’s so important, how it works and how you can get started.
What is Facebook Live Video Streaming?
Basically, live video is exactly what it sounds like: content that you film directly from your phone. Your friends and followers can choose to tune in and watch. This lets you communicate with your audience live and respond to their comments. Facebook live makes this form of communication incredibly engaging and intimate.
For an internet marketer, this is the closest you will ever come to being able to knock on someone’s door. With live streaming, you can tell them exactly why they should buy your product or service. If you’re building a personal brand, facebook live video streaming is a fantastic way to build trust and familiarity. If you’re creative, then you can do all sorts of amazing things like taking your audience with you on hikes, or bringing them to live events.
Facebook Live Ideas
Imagine being able to make a seminar for your sales funnel where your students could actually ask questions? And where they knew you that you were speaking to them directly at that very moment!
If you’re an internet marketer looking to make a big splash online; Facebook live can help to give you a massive head start. After all, there’s tons of coverage of live content in the media and everyone is talking about it.
Facebook Live Video Streaming is HOT!
Right now, not that many marketers or bloggers are creating live video. That means that there’s a demand and no supply to fill it just yet. And this is why you can create practically any kind of content and be successful.
You could literally pick up your phone, film outside your window for a couple of minutes on Facebook Live or Periscope. Stream live video daily and you come away with more new followers than you had before! It’s that easy and that exciting.
And in fact, Facebook is actually pushing live video quite hard right now. The algorithm is even skewed to favor this type of content over others! The official blog stated:
“We rolled out Facebook Live on iOS in December and last week we began rolling it out on Android in the US. Over the last three months Facebook Live video has become more and more popular and more and more people and Pages are creating and watching live videos.
“Now that more and more people are watching Live videos, we are considering Live Videos as a new content type – different from normal videos – and learning how to rank them for people in News Feed. As a first step, we are making a small update to News Feed so that Facebook Live videos are more likely to appear higher in News Feed when those videos are actually live, compared to after they are no longer live. People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”
Why Market Your Business Live?
Facebook live video streaming has applications well beyond marketing though. In fact, it might well someday change the world.
Imagine if one day we start streaming 360 videos: and can step into those using virtual reality headsets. Seeing as Facebook acquired Oculus for a cool 2 billion, it’s certainly not off the cards!
When you consider the true potential of live video streaming, it becomes apparent that this isn’t going to be a quiet area for long. Cement yourself as one of the primary content creators in this area and you can secure a very profitable future!
The History of Live Video
Live video streaming is still very young right now because of the lack of content. It was around March 2015 that things started to really kick off in the field, with Meerkat being the first to market with a widely publicized product (although back then it was known as ‘AIR’ and later ‘Yevvo’).
Quickly, Meerkat began to attract attention and it was clear early on that live video streaming was going to be a big deal. It was so clear in fact, that Twitter obviously decided it needed its own entry into the market. In the early days, Meerkat and Twitter worked very closely but all that changed when the company bought Periscope for $100 million.
Periscope Live video Streaming
And in fact, Periscope exploded very quickly. In less than a year it had over 10,000,000 user accounts, 2 million of which were live every single day across 25 countries. If you were to watch all of the content recorded on the site at this point, it would take 40 years! Periscope’s success was evident from very early on: by the end of the first month Periscope had 120,000 users!
Other companies started to get in on the act too. If you look at some other brands then you could argue that this is the direction that the web has been heading in for a while. Twitch is a streaming service that is specifically for streaming footage of computer games – and it has 12 million users! Blab is a newer tool that has recently emerged and that lets you discuss topics live with other users. This app shows a lot of engagement with the average user spending 65 minutes a day watching videos!
Facebook Live Video Streaming Took Over
And then Facebook crashed the party. Originally rolling the service out to its most influential users and then later widening the invitation. Facebook Live is a big deal for a number of reasons.
For starters, Facebook Live has potentially a far wider audience than any of the other live video streaming platforms. While users have to install and actively seek out platforms like Meerkat or Blab, Facebook is something that most of us already have installed. In fact, Facebook is larger than any country on the planet and has 1.01 billion daily users. There are over 1.39 billion users on Facebook mobile alone and 300 million photographs get uploaded every minute.
For you to take full advantage of Facebook live video streaming, none of these users even needs to know about live video – they just need to see your video appear on their home feed or see someone recommend it! That is a huge difference.
What’s more, is that Facebook Live is actually the superior tool in a large number of ways. For starters, when you have finished filming on Facebook Live, you get to keep the content. This is not the case with other platforms. The videos simply vanish into the ether as soon as you finish recording them. This means you can get much more value out of the content you create and you can even edit those videos and add a call to action at the end.
Live video has been ‘the next big thing’ for a while now but the brand and platform that this big thing would succeed through has been less clear. Facebook has changed all that and emerged as the clear winner: and the obvious choice for big marketers.
Get Started with Facebook Live
So now you understand the role of facebook live video streaming and why it is so important for marketers.
To use Facebook Live, you will need the Facebook mobile app. From here, you simply need to click on the box you would tap to post new content. You can do this from your personal account or from your Facebook page.
From there, you can then simply select the ‘live’ icon at the bottom. This is a small image of a person with radio waves emanating from their head.
One important option is the ability to add a description. Make sure you do this as it is what will make your content sound interesting when people find it and aren’t familiar with your brand.
As well, you can select whether you want your video to be public or private – or if you want to exclude specific individuals or message particular groups. when you post from your page, then your content will automatically be public and will be visible from the Facebook Live Map. If you are posting in a private group, then the video will always be private.
Other than that, all you need to know is that you can change the camera (front facing or rear) by tapping the small icon in the top right and that you can see comments, likes (or ‘reactions’) and new users tuning in as you record. Make sure to greet those new users by saying hello!
Facebook Live Training Course
Be sure to check out the full ebook Facebook LiveTraining Course to learn all the ins-and-outs and to give yourself the very best chance of success!
But most important of all: give it a go! It can be a frightening experience at first when you go live, but it’s actually a lot of fun and very exhilarating. Just hit ‘Go Live’ and see what comes out, or why not bring it along to your next live event. Either way, this is an adventure into a bold new frontier for your business!
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